Cranleigh Web Services (CWS) is a fully owned operating division of Travel Match Ltd, established in 2002, UK Company Number 4518415
 The following abbreviated resumes provide an overview of the principals behind CWS.


Graeme Archer
Managing Director

After a 20 year career in Travel & Tourism in both the corporate and private sectors (and founding three businesses) Graeme along with his wife Nikki co-founded Australia's first online Internet travel business in 1996, Travel Online. After selling his shareholding in this multi award winning company Graeme moved back to the UK in 2002 with Nikki to co-found their specialist Internet & Web consulting company for the Travel & Tourism sector; Travel Match Ltd (and its associated operating entities, including the latest addition to the company stable: Cranleigh Web Services (CWS). CWS has been set up to offer the same 'no nonsense' Internet consulting advice to the non travel sector in the Cranleigh, Surrey region where Graeme and Nikki now find themselves lucky enough to live and work, looking after their business interests.

As Managing Director of Travel Match, Graeme holds the overall responsibility for all Travel Match operating divisions including CWS. Graeme's business experience spans over 30 continuous years, including extensive managerial and online business startup management experience.

Graeme has held extensive executive and public company board appointments including senior managerial and executive positions in Australian Airlines (now Qantas), Manager Australia and NZ for United Vacations Australia (United Airlines), Owner/Managing Director of Pacifica Holidays (Australia), Director of Marketing for Sheraton Mirage (Australia), and co-founder and Managing Director of Travel Online (Australia & UK) (1994-2002). Graeme has an extensive commercial business background in both the UK and Australian businesses, as well as being a global pioneer of the Internet and e-business.

Graeme is a very proud born and bred Aussie that also loves England (but NOT the weather!) In his leisure time (none!) he can often be found curled up reading poetry by the fire in the winter, or in summer (a few afternoons in August..) enjoying his favorite pastime - researching both his family history and WW1 and WW2 history and watching the WW2 Spitfires, Hurricanes and Lancaster bombers at air shows around the countryside.


Nikki Archer Waring
Non Executive Director

Nikki started travelling the world at a very early age. Tri-national, (Canadian, UK and Australian) Nikki was born in Canada and raised in Esher, Surrey, then lived in Australia near the Great Barrier Reef for 10 years. Nikki graduated from York University in Canada and spent her early career as a buyer for Sotheby's in London. Nikki then embarked on an illustrious career in Travel and Tourism senior management, with highlights including working with the team for Canada's challenge to the America's Cup and co-ordinating the visit of President Clinton in 1996 to Port Douglas, Queensland, Australia. As co-founder of Travel Match UK in 2002, Nikki has recently returned to the company in a non executive director role as as the business continues to grow strongly. Nikki's extensive management experience spans over 25 years on three continents: the UK, Australia and Canada with expertise in operations, strategic marketing, online marketing and sales, brand positioning & training and promotions.
 
Personal achievements include co-founding Travel Online in 1995 and Travel Match in 2002. Nikki has occupied various key industry positions in the UK including Head of The Travel Collection (a fully owned travel division of Kuoni) and Leisure Marketing Manager EMEA for Sabre Holdings UK. Nikki has served and currently serves on several industry boards and bodies and is a full Member of the UK Institute of Directors (IoD)
In her spare time (none!) Nikk's 'hobbies' include shopping for clothes (what a suprise!) in London, a glass or two of red wine in front of the fire after walking her wonderful dog 'Kirstie', and in the summer working in the garden and summer dinner parties with her friends...

Mark B Durchslag
Creative Director

After graduating from the University of Illinois, Mark began a journalism career in Chicago, first at the Chicago Sun -Times, then the Chicago Tribune. Mark's creative background spans more than 25 years of copywriting, marketing and branding success with blue chip clients on both sides of the Atlantic. In the advertising world of New York and Chicago, his agency background is highlighted by stints at Leo Burnet, Ogilvy and Mather and BBDO. As one-time Chicago Copywriter of the Year, he won numerous awards for print, outdoor, broadcast, branding and direct mail. Mark's product background includes everything from travel and technology to food and drink, home furnishings and alternative energy to sporting goods and property.

Several years ago, Mark switched gears and moved to London as marketing director for Travellers International, land tour operator for the likes of American Express. Subsequently, he founded Good Thinking Ltd. in London. Clients included Cunard, American Express, Fleet Street Publications Trafalgar Tours, Kuoni Travel and Norwegian Cruise Lines. He also became a tour operator as part owner of Travelscene; within a year, Travelscene was named the UK's No. 1 Short Break Specialist by the Association of British Travel Agents.

Coaxed out of pre-mature retirement, Mark brings to Cranleigh Web Services a wealth of creative experience and success in all media across a broad range of products and industries. Over the past 18 months, he has concentrated primarily on web copy and is considered to be an expert on web copy for SEO.

As for hobbies, Mark is a former State of Illinois tennis doubles champion and remains an active tennis player and avid skier. Oh... and he has a wicked sense of humour - which is frequently used.

Tony Gurnick
Director of Development

Tony's career in IT spans over 20 years. Tony is a very experienced and senior project developer with an extensive background both with the Internet as well as many other corresponding technologies, and also has a keen interest in learning and experiencing new technology disciplines. He has also worked in a variety of public facing industries including Special Events, Travel and Tourism, Advertising, Publishing and the Dairy industry. Tony founded and ran a very successful Internet Web Hosting and Web design business in NZ, before moving to the UK and London in April 2005 to take up the position of Development Director with Travel Match Ltd.

Tony has extensive network and administration experience having scoped, designed and built various web projects including large intranets and web sites, as well as being an expert in the development of database driven web based applications. Tony also has experience with the following applications: Object Oriented PHP, CGI, MS SQL, mySQL, J2EE, C, HTML, CSS, ASP.NET, T-SQL, & VBScript, as well as Cold Fusion, Dreamweaver, Homesite, Front Page, NOF and Photoshop. Tony is an absolute expert in JavaScript and Java development. in his spare time (none!) Tony like to travel as much as possible, drink as little warm beer as possible, and learn more about London and the UK as possible.