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CWS practises what it preaches and provides professional copy writing services from copy writing professionals for its clients. Apart from the obvious benefits of using correct grammar and spelling on your Web site (and we actually saw a sign for 'petrel' on the M1 a few weeks ago - we hope it was not logged by the RSPCA for cruelty to animals.. i.e. for selling 'Petrels' of the flying kind...) it is critical to the success of your site and impressing your potential customers.
Not only is having the correct spelling (rather rare these days..) so important for the professional image that your site has to project, so too is the actual copy used to describe your product. Poor spelling, bad grammar and long winded and 'bloated' copy does NOT work on web sites. On average you have 30 seconds to GRAB the attention of your average Web user - and the biggest of 'turn off's' is any of the above.
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However, even more important is the fact that Search Engines rely heavily on descriptive words and phrases on your Web site to place you in the appropriate level for Search Engine Result Pages (SERPS). This copy is also referred to as 'anchor text' and especially important to the Search Engines for 'cross linking' and 'deep linking' within your site. Good descriptive copy without spelling errors is critical to the success of your web site. Don't leave home without it!
We look forward to working with you.
The CWS team
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